
What to wear for a photoshoot in Iceland (layers that still look good)
Every photographer on our Iceland team tells the same story: a couple arrives in the outfit they planned at home — thin dress, light jacket, city sneakers — and by the second location they're shivering, the jacket is a shiny purple puffer that has to come off for every frame, and the shoes are full of wet black sand. The fix isn't "dress warmer" or "dress nicer". It's a layering system where every layer that can end up in a photo looks good in one, and everything else stays in the car.
The layering system that photographs well
Think in three layers, and pack for the top one first.
- Base: merino. A thin merino long-sleeve or turtleneck plus merino or thermal leggings. Merino is matte, close to the body and warm out of all proportion to its weight, so it adds no bulk under the layers you actually want on camera. Cotton gets damp and cold; leave it at home.
- Mid: knit. A chunky sweater, a ribbed cardigan or a wool vest. Texture reads beautifully in Iceland's soft light, and a good knit is a finished outfit on its own for the closer portraits.
- Hero: a wool or long coat. The layer that carries the wide shots — a camel or charcoal wool coat, a long belted trench in summer, a cape, a shearling. It should move a little in the wind and keep a clean silhouette.
The one thing to keep out of frame is the shiny puffer. Glossy nylon throws highlights, adds width everywhere and turns an elopement into a hiking catalogue. Bring it — you'll live in it between shots — but treat it as a robe you take off for the picture. If you really want a puffer in the photos, make it matte, fitted and muted.
Finish with accessories that are actually warm: a wool scarf, a beanie or knitted headband, leather or knit gloves. In Iceland they aren't styling; they're the difference between relaxed faces and clenched jaws.
Colours against black sand, moss and white ice
Iceland's backdrops are unusually monochrome: black sand at Reynisfjara, grey-green moss on the lava fields, white and blue ice at Jökulsárlón and Diamond Beach, and a lot of grey sky. That's a gift — almost any warm, saturated colour pops — but it has two traps.
| Backdrop | What works | What disappears or fights |
|---|---|---|
| Black sand (Reynisfjara, Vík, Diamond Beach) | Cream, rust, camel, deep red, mustard | Pure black (merges), busy prints |
| Moss and lava (Þingvellir, Snæfellsnes) | Rust, terracotta, cream, burgundy, denim blue | Bright green, neon |
| Ice and snow (Jökulsárlón, winter anywhere) | Forest green, deep red, camel, charcoal, navy | Pure white, pale grey (vanish) |
| Waterfalls and grey sky (Skógafoss, Seljalandsfoss) | Warm earth tones, deep red | Pale blue, silver, shiny fabrics |
- Warm earth tones win everywhere: rust, cream, camel, forest green, deep red, chocolate — in golden light and in flat overcast light alike.
- Avoid neon, big logos, fine stripes and busy prints. They pull the eye away from faces and from the landscape you flew here for.
- Couples: coordinate, don't match. One of you in a strong colour (rust dress, red coat), the other in a neutral (cream knit, charcoal coat). And no pure black on black sand or pure white on ice unless you want a floating head — cream, oatmeal and charcoal solve both.
The flowing dress trick
The dresses in Icelandic elopement photos aren't worn by people who are warm — they're worn by people who are warm underneath. The formula:
- A long dress in a light fabric that moves: chiffon, crepe, thin silk, light viscose. Stiff satin and heavy lace sit still in the wind and lose the effect.
- Thermal leggings or fleece-lined tights under the skirt. Nobody sees them.
- A thin merino turtleneck under a sleeveless or open-back dress when it's cold — cream under rust looks intentional, not like a compromise.
- Boots hidden by the hem. Ankle or hiking boots; the dress covers them in the wide shots and nobody looks at feet in the close ones.
- The hero coat on for the walking shots, off for a five-minute burst of dress shots, back on. Your photographer holds it.
The same logic works for skirts, jumpsuits and for men: a merino base under a knit and a wool overcoat looks sharp and works well below freezing.
Wind and hair
There is always wind. Not sometimes — always. You have two honest options: embrace it — hair down, and the photographer places you with the wind at your back or side so it flows away from your face rather than across it — or contain it with a low bun, a braid or two, a knitted headband or a beanie. Either way, hair ties and pins go in your coat pocket. Skip heavy hairspray (it crisps into shapes) and skip a hat you only half like — in winter it will be in most of your photos. Long, loose scarves and dresses give the wind something to do besides your hair.
Footwear for lava and beaches
Feet decide how long a session lasts. Lava fields are sharp, uneven and full of hidden holes; black beaches are wet and cold, and the sand gets into everything; the ice on Diamond Beach is slippery from the first step.
- Waterproof boots with grip and ankle support. Leather hiking boots and rugged Chelsea boots both look right here — Iceland is one of the few places where hiking boots improve a wedding photo.
- No heels, no white sneakers. Heels sink in sand and twist on lava; canvas sneakers are soaked in ten minutes.
- Second pair in the car. Dry socks and spare shoes turn a two-location day from an endurance test into a pleasant one.
- Stay off the moss. It's fragile and takes decades to recover; your photographer will keep you on rock and paths.
On Reynisfjara, footwear is also safety: the sneaker waves are real, so you'll be posed well up the beach and never with your back to the sea. Our black-sand beach couples guide explains how a session there actually runs.
What clients say about this kind of shoot
I am a part of a choir in Iceland, and we played a part in a JCS (Jesus Christ Superstar) production at Harpa in Reykjavík, Iceland. I asked my friend Johann Smári to attend the dress rehearsal and feel free to take some photos. The outcome was amongst these 4 photos here on the site and many more outstanding shots, which we use on posters and ads for our choir. And on top of it, Jóhann Smári is a good man and nice to have around.
— Gísli F. on Johann K.
I have done a few photoshoots with Smári and always have had a great experience. He is a great photographer and has such a good eye for great locations for the kind of photoshoot I had in mind. I am always surprised at how good the photos come out. If you are looking for someone with great experience on the best places to take photos, have worked in many events and all around great at bringing art to life, through lenses, then Smári is your guy.
— Marly G. on Johann K.
We absolutely love the photos Johann Smári took of us! He is professional, friendly, and made us feel so comfortable. We're so happy with the beautiful memories he captured. Highly recommend him!
— Kara & Gummi on Johann K.
This was such a wonderful experience to book on our last day in Iceland. Lisa was not only incredibly professional and talented as a photographer, but just so friendly and knowledgeable about Iceland's geography, lore and local intel, sharing so many anecdotes that it also felt like a private tour with a friend. It had a great personal touch — it felt like we experienced quieter spots of Iceland, away from the tourists. I lost track of how many times I smiled and laughed, and it was a perfect way to end the trip. If I ever come back to Iceland I will be booking Lisa again. Thank you, Lisa, for making our last day in Iceland truly magical ☆
— Adam on Lisa N.
Lisa was an absolutely amazing host! I loved how she was able to tailor the experience to me and let me explore little-known areas around the Golden Circle. She was funny, kind, super informative and an overall great person; she felt like a friend from the moment we met. I'm super excited to see the photos!
— KaRissi on Lisa N.
Loved it x1000! Lisa is super sweet and personalises the experience based on what you like. This was a great start to my solo trip — can't wait to see the pictures! She captured all my good angles and helped guide me on what to do ✨ Thank you, Lisa, till next time!
— Aniya on Lisa N.
The "swap coats between shots" plan
Two outfits is the sweet spot; a third costs you light. The efficient version isn't two full changes — it's one base outfit and two hero layers:
- Look one: cream knit + camel wool coat + boots. Walking, wide landscapes, the waterfall.
- Look two: the same base with a forest-green or deep-red coat instead — or no coat at all for the dress shots at the beach.
Change in the car between locations. A South Coast day has natural swap points — Seljalandsfoss, Skógafoss, Vík — and a two- or three-hour session covers them before anyone gets cold enough to stop smiling.
Winter vs summer
| Season | Typical feel | Base | Mid | Hero layer | Notes |
|---|---|---|---|---|---|
| Winter (Nov–Mar) | −5 to +3 °C, much colder in the wind | Merino top + thermal leggings | Chunky knit | Wool coat, shearling, cape | Hat, gloves, hand warmers; dress shots in 5-minute bursts |
| Shoulder (Apr–May, Sep–Oct) | 2–10 °C, everything in one day | Merino | Knit or cardigan | Wool coat or long trench | Bring the winter kit anyway; rain shell in the bag |
| Summer (Jun–Aug) | 8–15 °C, still windy | Light merino | Light knit, shirt | Trench, light wool coat, linen blazer | Midnight-sun sessions run late; it cools fast after 22:00 |
Winter is where the plan matters most and pays back most: hats, scarves and long coats look better in snow than anything looks in July. Summer is simpler but not warm — a knit and a trench, never just a dress. For light and timing by month, see the best time of year for photos in Iceland.
What to bring in the car
- Hand warmers — two pairs, for hands and pockets or hands and boots
- Second pair of shoes and dry socks
- The puffer, for between shots
- A towel for wet feet and a bin bag for wet boots
- Hair ties, pins, a small mirror, lip balm
- Spare tights or leggings — black sand shows on light fabric
- Lint roller: Icelandic wool sheds on everything
- A thermos of something hot; no umbrella (the wind wins)
- The second hero coat, on a hanger or folded flat in a tote
The short version
Merino under, knit over, a wool coat as the star; warm earth tones, nothing shiny, nothing neon; boots you can walk on lava in; two coats, one base outfit; hand warmers in every pocket. Do that and the cold becomes part of the photo instead of the thing that ended it.
Your photographer will tell you exactly what to wear for your date and locations — browse our Iceland photographers and ask when you book; every one of them has stood on Reynisfjara in January and has opinions.
Frequently asked questions
What should I wear for a photoshoot in Iceland in winter?
Three layers, packed for the top one first: a thin merino base with thermal leggings, a chunky knit in the middle, and a wool or long coat as the hero layer that carries the wide shots. Add a wool scarf, a beanie or knitted headband and leather or knit gloves, plus hand warmers in every pocket. Keep the shiny puffer for between frames, and shoot any dress moments in five-minute bursts with the coat back on in between.
Which colours look best against black sand and ice?
Warm earth tones win everywhere: rust, cream, camel, mustard, deep red, forest green and chocolate, in golden light and in flat overcast alike. Avoid pure black on black sand and pure white on snow or ice, which turn you into a floating head; cream, oatmeal and charcoal solve both. Skip neon, big logos, fine stripes and busy prints. Couples should coordinate rather than match: one strong colour, one neutral.
Can I wear a dress for photos in Iceland?
Yes, as long as you are warm underneath. Choose a long dress in a fabric that moves, such as chiffon, crepe or thin silk, wear thermal leggings or fleece-lined tights under the skirt and a thin merino turtleneck under an open neckline when it is cold, and hide ankle boots under the hem. The coat stays on for the walking shots and comes off for five-minute bursts; your photographer holds it. Even in summer, a dress alone is never enough.
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